Resume

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Experience

Strategy Intern

Alma DDB

June 2021 - Present

Miami, FL

McDonald’s Account

Conducted qualitative research interviews to gain insights on Hispanic audiences in Chicago, Miami, and Denver
Contributed insights and cultural knowledge to assist in developing strategy for the Hispanic Heritage month campaign, as well as promotion for their upcoming celebrity-endorsed meal
Conducted competitive analysis reports for Hispanic Heritage Month

Coors Light Account

Conducted quantitative and qualitative research to develop strategy for a campaign pitch
Worked alongside two interns to develop campaign and deliver a pitch to the entire agency
Conducted a competitive analysis report

Internal Planning Department

Collected research and insights on two prominent Hispanic markets, Los Angeles and Houston, to put together a booklet for the agency to distribute to clients

Chief Operations Officer

AAF Illinois

May 2021 - Present

Champaign, IL

Served as a point of contact between the national office and the Illinois chapter of AAF, the largest chapter in the nation
Managed nine committees, consisting of 400+ members
Worked with the President and CEO to carry out the logistics of every event and meeting

Marketing Strategist

TEDxUIUC

September 2020 - Present

Champaign, IL

Developed three marketing strategies to promote events for both fall 2020 and spring 2021 semesters
Led 5 email marketing campaigns alongside a weekly newsletter
Produced copy for a weekly newsletter, and well as digital and print media for 6 events

Social Media Strategist

Collaborated with a team to raise engagement rates from 8% to 12% in a span of three months
Raised Instagram following from 9.7k to 12.5k through collaborative efforts since joining in May 2020
Used cultural knowledge and trends to develop 4 posts with the highest rates of engagement in 2020
Ensure consistency with the company’s brand voice by monitoring content before distribution

The Black Sheep Marketing

May 2020 - June 2021

Chicago, IL

Academic Awards & Activities

Edmund J. James Scholars Program Awarded to the top 10% of students at the University of Illinois Urbana-Champaign based on GPA and participation in research | May 2020 - Present

Deans List Awarded to the top 20% of students at the University of Illinois Urbana-Champaign based on GPA | May 2020 - Present

Dance Marathon volunteer | plan and generate publicity for fundraising events | January 2019 - Present

English Learning Academy volunteer | tutor English-second-language students | November 2020 - Present